About Us
Built by Boaters.
Backed by Real Experience.
PowerBoatSupply by NuWave isn't just another online parts store — it's a marine business built on decades of hands-on experience.
Who We Are
Parts people who actually work on boats
Founded by Ken Borrelli, a master marine technician with over 30 years of real-world boating and engine service experience, PowerBoatSupply was created to solve a common problem: getting the right parts, fast, from people who actually know boats.
Today, we serve thousands of boat owners across the United States with a simple mission — help you get back on the water with confidence.
Woodbury Heights, NJ
A real marine business — not just a website
Unlike many online retailers, we operate a real, physical marine facility in Woodbury Heights, New Jersey: a full-service repair and rigging shop, a retail storefront, and a dedicated e-commerce and fulfillment team under one roof.
This means we know the parts we sell, we stock what we list, and we stand behind every order. If you need help, you can call and speak with a real person — not a script.
The Short Version
Why boat owners trust PowerBoatSupply
What you get from us
- 30+ years of marine repair and rigging experience.
- Thousands of parts in stock — no blind drop shipping.
- Fast shipping from U.S. warehouses.
- Real customer support from knowledgeable staff.
- 18,500+ verified 5-star ratings.
- Physical retail store and service center in New Jersey.
We're not just selling parts — we're helping you solve problems.
Meet the Founder
Ken Borrelli
Master Technician & Founder
Ken started in the marine industry with a passion for fixing and building boats the right way. Over the years, he built a reputation for honest service, deep technical knowledge, and doing right by customers.
That same mindset is what drives PowerBoatSupply today. When you shop with us, you're not guessing — you're buying from a team that understands what works, what fails, and what actually holds up on the water.
Our Story
From a one-man shop to a national parts source
- 1987It all started when Ken opened a small marine service shop in Berlin, NJ, originally named New Wave Marine. His focus was simple — quality repairs, honest advice, and personal service.
- 1992Business was booming, and we moved to a larger facility in Deptford, NJ, adding a retail section alongside the service center.
- 2008We took our first steps into online sales through eBay, starting with used parts from the shop before transitioning to new parts and MerCruiser engine packages. Online demand quickly became one of our biggest revenue streams.
- 2012We launched our first dedicated e-commerce site, MercExhaust.com, followed by a series of niche boating sites. Eventually, everything was consolidated into NuWaveMarine.com.
- 2015We opened our flagship NuWave Marine Supply retail store and service center in Woodbury Heights, NJ — now home to our headquarters and e-commerce team.
- 2019We became a Wellcraft Boats dealer and achieved platinum-level status with Mercury Marine, making us the largest single-location Mercury Marine dealer in the USA.
- 2020Our lineup expanded to include Glastron and Lund boats.
- 2021We earned a spot on the INC 5000 list of the fastest-growing companies in America.
- 2024We rebranded NuWaveMarine.com to PowerBoatSupply.com for our parts business and launched NuWave.Boats for our dealership operations. We also expanded our offerings to include Four Winns, Aquasport, and Twin Vee boats, as well as Sealion and Load Rite trailers — plus a rotating stock of pre-owned boats.
Authorized Dealer
Factory partnerships you can trust
We work directly with leading marine manufacturers and brands to ensure you're getting authentic, high-quality parts:
- Mercury Marine (Platinum Dealer)
- MerCruiser parts & systems
- Wellcraft Boats
- Lund, Glastron, Aquasport
- Sealion & Load Rite trailers
When you order from us, you're getting parts you can trust — not questionable third-party inventory.
What Makes Us Different
Built for boaters, not just transactions
Most marine parts websites are built for transactions. We're built for boaters. That means:
- We help you find the right part — not just any part.
- We understand fitment, compatibility, and real-world use.
- We package and ship orders with care from our own team.
- We stand behind every order.
Whether you're fixing a small issue or working on a full rebuild, we're here to help.
Our promise
Boating isn't just business for us — it's what we do. Our team is committed to:
- Honest recommendations.
- Fast, reliable shipping.
- Careful packaging from our own team.
- Real support when you need it.
If you have a question, need help finding a part, or just want to make sure you're ordering the right thing — reach out. We're here to help you get it right the first time.
To become the most trusted name in marine parts and accessories in the United States — while staying true to the hands-on service and expertise that built our reputation.
Quick Answers
Frequently asked questions
Do you stock your parts or dropship?
We stock thousands of parts and ship from our own facilities and trusted partner warehouses for fast delivery.
Can I speak to someone before ordering?
Yes. Our team is available to help you find the right part and answer technical questions — call, chat, or send us a message.
Where are you located?
Woodbury Heights, New Jersey. We operate a full retail and service facility.
Are your parts genuine?
We source directly from manufacturers and authorized distributors to ensure quality and compatibility.
Need a hand finding the right part?
Call, chat, or send a parts request — we'll make sure it fits before you buy.
Get in Touch