About Us
PowerBoatSupply by NuWave
Passion for Boating, Commitment to Service
PowerBoatSupply by NuWave was founded by boating expert Ken Borrelli—a lifelong enthusiast with a passion for helping boaters get the right parts fast. We’re not your typical online drop shipper. We have a physical location, thousands of parts in stock, and a dedicated team that answers the phone when you call. Whether you need a recommendation, a hard-to-find part, or advice from someone who knows boats inside and out, we’re here to help.
Our Story
- 1987: It all started when Ken opened a small marine service shop in Berlin, NJ, originally named New Wave Marine. His focus was simple—quality repairs, honest advice, and personal service.
- 1992: Business was booming, and we moved to a larger facility in Deptford, NJ, adding a retail section alongside the service center.
- 2008: We took our first steps into online sales through eBay, starting with used parts from the shop before transitioning to new parts and MerCruiser engine packages. Online demand quickly became one of our biggest revenue streams.
- 2012: We launched our first dedicated e-commerce site, MercExhaust.com, followed by a series of niche boating sites. Eventually, everything was consolidated into NuWaveMarine.com.
- 2015: We opened our flagship NuWave Marine Supply retail store and service center in Woodbury Heights, NJ—now home to our headquarters and e-commerce team.
- 2019: We became a Wellcraft Boats dealer and achieved platinum-level status with Mercury Marine, making us the largest single-location Mercury Marine dealer in the USA.
- 2020: Our lineup expanded to include Glastron and Lund boats.
- 2021: We earned a spot on the INC 5000 list of the fastest-growing companies in America.
- 2024: We rebranded NuWaveMarine.com to PowerBoatSupply.com for our parts business and launched NuWave.Boats for our dealership operations. We also expanded our offerings to include Four Winns, Aquasport, and Twin Vee boats, as well as Sealion and Load Rite trailers—plus a rotating stock of pre-owned boats.
Why Customers Choose Us
Our customers trust us for our large inventory, great prices, fast shipping, and honest customer support. With 15 warehouses and partner locations, in-stock items are shipped the same or next business day from the nearest warehouse—getting you back on the water faster.
Unlike most marine parts websites, we stock thousands of products ourselves. Every order is packaged with care by our in-house team to ensure your parts arrive in perfect condition and ready to install.
In addition to parts, we sell Four Winns, Wellcraft, Lund, Aquasport, and Twin Vee boats, Sealion and Load Rite trailers, and often have a rotating stock of pre-owned boats.
We’re a real store with real people, ready to help you find exactly what you need—whether it’s a small replacement part or your next boat.
Our Promise
At PowerBoatSupply, boating isn’t just business—it’s our passion. Our founder Ken is still hands-on, leading our team and serving as the go-to expert for both staff and customers.
If you have a question, need a recommendation, or just want to make sure you’re getting the right part, give us a call. We’re based in Woodbury Heights, New Jersey, and we’re here to make your boating experience better.
Ken Borrelli
Master Tech & Founding Father
Our Goal
To become the largest and most trusted marine store for high-quality boat parts in the United States—while keeping the personal service that got us here.
